Could the e-commerce platform you are using holding your online store back from performing even better? It is a question worth asking and getting to its bottom. It’s unlikely that this could be the case, but it still is a possibility.

If you have pretty much tried everything in the book and there seems to be no improvement in your sales, then it would make sense to explore other avenues. But the question begs, what precisely have you done in an attempt to improve your sales?

An excellent approach to this situation lies in asking the right questions and trying to determine where the real problem(s) lies. Here are some valid tips on how to troubleshoot why your e-commerce site is underperforming:

1. Is your web store theme attractive?

If prospects get to your site and barely stay, it could mean two things, either they did not or could not find what they were looking for, or your website is unattractive. Ensure that your dashboard is simple, clear, navigable and that you have a beautiful theme. Statistics indicate that 38 percent of prospects will vacate your site if it is not attractive.

2. How prompt is your response to clients?

Most consumers are likely to buy if their queries about a service or product are responded to immediately. Consumers feel comfortable if your site has a responsive live chat and they are also able to buy through chatbot.

Does your online store have these features? And if so, how prompt are you in answering your prospects.

3. Is your online store mobile friendly?

In 2017, mobile searches accounted for $700 billion worth of e-commerce sales. Online shoppers spend more than 60 percent of their online shopping searches on mobile devices. You are doing yourself a disservice if your online store is not mobile responsive.

4. Do your products have adequate product information displayed on your store?

Adequate product information inspires consumer confidence. Eighty-eight percent of online shoppers say product information plays a vital role in their decision-making process. Ensuring that all your products have plenty of information such as specs, warranty and how it works, is likely to get customers to close the sale than if that information was not available to them.


If your e-commerce website is not able to help you effect the above, then it’s probably time to consider a shift to an e-commerce platform that can help you do all the above and so much more. It means that your online store can perform much better with all the above pointers in place.